LA BENDITA
BRANDING / BRAND PHOTOGRAPHY AND VIDEO
CLIENT
La Bendita is a beverage brand and bar located in San Antonio, Texas, known for its aguas frescas and fun, nostalgic atmosphere. Targeting a young and lively audience, the brand celebrates natural ingredients and a cross-cultural identity that blends the essence of Mexico with the spirit of San Antonio.
KEYWORDS
Aguas frescas / Branding / San Antonio / Mexico / Natural Ingredients / Copywriting / Visual Identity
THE OBJECTIVE
Create a fresh and playful brand identity that highlights the use of 100% natural ingredients while appealing to a youthful audience. The visual and verbal language needed to feel familiar yet inventive — rooted in Mexican culture while resonating with the lifestyle of San Antonio.
THE SOLUTION
We developed a clever and nostalgic brand voice, using playful wordplay in both English and Spanish — phrases like “bebidas buenas” echoed the brand name while reinforcing product values. Visually, the identity leaned into sticker-style graphics and pricing tags inspired by traditional Mexican markets, adding a tactile and fun layer to the menus and collaterals.
