ORO CHILE
BRANDING / WEB DESIGN / BRAND PHOTOGRAPHY AND VIDEO
CLIENT
Oro Chile is a bold and playful Mexican candy brand specializing in gomitas enchiladas — sweet, spicy, and nostalgic gummy candies covered in chamoy and chili powder. The product is handmade with a secret house recipe and sold in individual bags. The brand needed a visual identity that stood out in a saturated market while appealing to both young, fun-loving audiences and nostalgic candy lovers.
KEYWORDS
Gomitas enchiladas / Mexican candy / Chamoy / Branding / Packaging / Shopify website / Product photography / Content creation
THE OBJECTIVE
Create a full brand experience that captures the crave-worthy flavor and cultural identity of gomitas enchiladas, while building a consistent and engaging presence across packaging, website, and social media content. The goal was to stand out visually and communicate quality, boldness, and authenticity.
THE SOLUTION
We developed a complete visual identity starting with the name Oro Chile, which evokes richness, heat, and nostalgia. The brand system includes a vibrant color palette, bold typography, and packaging design that’s eye-catching and straightforward — just like the product itself.
For the digital experience, we designed and developed a Shopify website focused on clarity and craving, with a layout that’s optimized for mobile users and ready for growth. We also led the art direction, photography, and video production for the launch — creating mouthwatering visuals that highlight texture, color, and that sticky-sweet finish every gomilover looks for.
