LA MEZCA
BRANDING / BRAND PHOTOGRAPHY AND VIDEO
CLIENT
La Mezca is a mezcal bar located in the heart of the Mueller district in Austin, Texas. The space was envisioned as a modern-day mezcalería — transporting guests to the spirit and energy of Mexico City nights, yet rooted in a local, Texan context. Cumbia music, flor de cempasúchil, and an air of mysticism shape the soul of the brand.
KEYWORDS
Mezcalería / Branding / Mexico City / Austin / Visual Identity / Mysticism / Content Strategy
THE OBJECTIVE
Create a visual identity system that captured the essence of a contemporary mezcalería: bold and soulful. While the logo had been previously developed, the brand lacked a cohesive visual world that could communicate its narrative — one that lives between tradition and modernity, and invites guests into an immersive, almost spiritual experience.
THE SOLUTION
A visual system was developed that balanced the organic with the electric. Earthy tones and raw textures were paired with vibrant, almost neon colors to bring out the energy and nightlife sensibility of the concept. This combination created contrast and tension — a visual expression of La Mezca’s dual identity.
