VERACRUZ ALL NATURAL
ECOMMERCE / MERCH / FOOD TRUCK WRAP
CLIENT
Veracruz All Natural is an established and highly recognizable taco brand in Austin, with multiple locations across the city. Known for its fresh flavors and strong cultural roots, the brand communicates with a tone that feels vibrant, welcoming, and deeply connected to its community. Its growth and loyal following have positioned it as more than a restaurant — it is a local staple with expanding ambitions.
KEYWORDS
Tacos / Austin-based brand / Mexican food / Vibrant identity / Merch design / Food truck wrap / Menu design / Stickers / Salsa Macha / Packaging / E-commerce launch / Shopify Website
THE OBJECTIVE
Support the brand’s expansion through a cohesive and scalable design system applied across multiple touchpoints, including merchandise, a new food truck wrap for the Rainy Street location, updated menus, and promotional materials.
Additionally, develop the visual and digital foundation for the launch of Salsa Macha in e-commerce — creating packaging and a web experience that elevate the product, ensure consistency with the brand, and prepare it for broader distribution beyond its physical locations.
THE SOLUTION
We expanded Veracruz All Natural’s visual universe while staying true to its vibrant spirit. For the updated menu, we designed a series of custom characters aligned with the existing branding to further humanize the brand and reinforce its playful, welcoming tone. We also developed bold graphics for the new Rainy Street food truck, ensuring strong visibility in a high-energy environment while maintaining brand recognition.
For the Salsa Macha launch, we created the slogan “con mucho amor y con mucho sabor” and designed a label that reflects the brand’s warmth, authenticity, and quality. The website experience carried the same vision and aesthetic into the digital space, thoughtfully structured and optimized to support storytelling, clarity, and conversion.
